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Archives July 2018

Forget the Funnel- Fill the Hour Glass

The marketing funnel is short sighted and forces sales people into wolves clothing.

If a marketing goal is ultimately  just sales, then every time you market- your target audience is reduced from millions of eyeballs to hundreds of buyers. Your sales people can only focus on that one sale for just that moment. Then they start all over  again and again using the same amount of time and money to acquire business. This turns turns sales person into a sales monster because they are always hungry and never satisfied. They can also damage a brand by becoming overly relentless and do whatever it takes to make the sale.

What if the goal is ultimately creating brand advocates? Buyer or not?

This approach changes how marketing and sales talks to people. This requires vision- not sight. Vision is to have faith and trust the path will land in the future or a distance that can not be seen.¬† Vision is like driving the golf ball off the tee and not seeing the hole. Sight is putting a short distance- you can see the hole. Some people understand that there are many factors that will make that golf ball land strategically near the hole, even when the hole can’t be seen.

Contact us and we can explain how the hour glass works.