When referring to mobile first design or strategy it is important remember that the approach refers to using the smallest device landscape and adjusting the design up and out as the screen landscape size gets bigger. However starting small, so to speak, then adding components as the screen size and orientation (landscape or portrait) changes […]
The marketing funnel is short sighted and forces sales people into wolves clothing. If a marketing goal is ultimately just sales, then every time you market- your target audience is reduced from millions of eyeballs to hundreds of buyers. Your sales people can only focus on that one sale for just that moment. Then they […]
As a marketer or business owner, you’re missing out on a huge opportunity to reach your customers if you’re not incorporating videos into your content strategy — and optimizing those videos for social. But if you’re not a filmmaker or social media pro yourself, it all might seem a bit daunting. Fear not!
M&M’s, Jaguar and Mastercard seek direct connections with consumers As brands see more and more people use ad blockers, tune out TV spots or cut the cord altogether, it’s easy to see why Jaguar, Absolut, Mastercard and more are turning to experiential marketing, which they say has the potential to create direct connections and more […]
E2 Driving Momentum -recruit others to get the word out E2 is a restaurant and venue space in Pittsburg, PA that gained popularity over the years. They gained popularity and press during a snow storm in 2010 known as the “Snowmaggedon” by serving hot soup (Stephen, 2015, Para. 2). To expand and grow the business […]
Live More, Worry Less! GT Woman January/February 2017 Live More, Worry Less! When my mother passed away four months after being diagnosed with cancer, I asked myself, “If I only had 22 years left to live, what would I do differently?” The answers boiled down to, “How could I live more and worry less?” I’m a […]