E2 Driving Momentum -recruit others to get the word out
E2 is a restaurant and venue space in Pittsburg, PA that gained popularity over the years. They gained popularity and press during a snow storm in 2010 known as the “Snowmaggedon” by serving hot soup (Stephen, 2015, Para. 2). To expand and grow the business in 2012 they decided to raise funds by crowdsourcing to renovate the venue space. Kickstarter is the platform and the approach they chose to support their initiative. Kickstarter is different and effective because it creates a sense of urgency and time constraints of the campaign. They had 30 days to raise $17,000 dollars through Kickstarter and if they did not, then no fund from the platform would be donated (Stephen, 2015, Para. 3). Earn it or lose it in short.