When referring to mobile first design or strategy it is important remember that the approach refers to using the smallest device landscape and adjusting the design up and out as the screen landscape size gets bigger. However starting small, so to speak, then adding components as the screen size and orientation (landscape or portrait) changes is just a small part of mobile strategy. Read More
Successful marketing communication relies on a combination of the promotional mix. These options include advertising, sales promotion, public relations, direct marketing, and personal selling. Read More
As a marketer or business owner, you’re missing out on a huge opportunity to reach your customers if you’re not incorporating videos into your content strategy — and optimizing those videos for social. But if you’re not a filmmaker or social media pro yourself, it all might seem a bit daunting. Fear not! Read More
E2 Driving Momentum -recruit others to get the word out
E2 is a restaurant and venue space in Pittsburg, PA that gained popularity over the years. They gained popularity and press during a snow storm in 2010 known as the “Snowmaggedon” by serving hot soup (Stephen, 2015, Para. 2). To expand and grow the business in 2012 they decided to raise funds by crowdsourcing to renovate the venue space. Kickstarter is the platform and the approach they chose to support their initiative. Kickstarter is different and effective because it creates a sense of urgency and time constraints of the campaign. They had 30 days to raise $17,000 dollars through Kickstarter and if they did not, then no fund from the platform would be donated (Stephen, 2015, Para. 3). Earn it or lose it in short.