Facebook Instagram Module 3

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3:Marketing with Facebook Ads

Create a compelling and targeted experience! Advertising with Facebook is an influential way to reach your audience. Learn how to create a simple ad campaign for your organization that is in line with your specific business goals.

Module 3 Challenge

Create a simple-ad campaign for your organization that is in line with their specific business goal(s). For example, this could be creating awareness through an event, generating leads for new members, selling a product or services, or boosting loyalty to the organization.

Learning Objectives

Students will learn to create Facebook ads using Ads Manager

    • Understand the basic process needed to create an ad
    • Understand how to determine an objective for an ad campaign
    • Understand how to use Ads Manager to target specific audiences
    • Understand how to set a budget and schedule for an ad campaign
    • Understand how to use Ads Manager to create various types of ads (image, video, slideshow, carousel, etc.)
    • Understand how to use Ads Manager to monitor and measure the performance of an ad campaign

Skills Acquired

    • Determine the right ad objective for a business’s goal
    • Use tools to target specific audience for an ad campaign
    • Produce ads of different types (images, videos, slideshow, carousel, etc.)
    • Use tools to monitor, measure, and edit an ad campaign to meet the campaign goals

 Next Level -Boot-camp Workshops (prices vary)

1. Jump start your sales with the Jump Start Website Boot Camp

2. Boost your business with the Accelerate Boot Camp

Contact us to discuss special rates for your team, or learn more about our available workshops from the links below: