Now that you have a basic page for your organization, in this mini-challenge, you will use your new Facebook page to build awareness of your organization and to connect to your audience.

Learning Objectives

Students will gain a fundamental knowledge of social media marketing using Facebook.

• • Understand what it means to use Facebook to promote a business

• • Understand how to use Facebook Pages to build a presence of an organization

• • Understand key strategies on how to create content and posts that engage audiences

• • Understand how to use Facebook comments and Messenger to build a relationship with an audience
  • Understand how to use Page Insights to report on likes, shares, views, and other key information about the organization’s Page.

Skills Acquired

• • Create and use posts of different types to engage an audience and build presence

• • Monitor and respond to comments to build relationships
  • Use Messenger to communicate directly with users to build relationships