In this challenge, you will select another business goal for your organization and create a simple ad campaign in Instagram to address that goal.

Learning Objective

Students will gain an understanding and the skills related to Marketing with Instagram.

• • Understand how to use Instagram to promote a business

• • Understand the similarities between Instagram and Facebook for social media marketing

• • Understand key strategies on how to create content and posts that engage audiences

• • Understand how to use Instagram Insights to measure performance of posts, followers, and impressions

• • Understand how to create effective ads for Instagram
  • Understand how to measure ad performance in Ads Manager

Skill Acquired

• • Create and use Instagram posts of different types to engage an audience and build presence

• • Use Instagram Insights to track profile information to inform an ongoing engagement strategy

• • Create and produce ads using formats for Instagram (photo, video, story, etc.)
  • Use tools to monitor, measure and edit an ad campaign to meet business goals