Mobile First Design and Strategy

Mobile First Design and Strategy

When referring to mobile first design or strategy it is important remember that the approach refers to using the smallest device landscape and adjusting the design up and out as the screen landscape size gets bigger. However starting small, so to speak, then adding components as the screen size and orientation (landscape or portrait) changes is just a small part of mobile strategy. Read More

Forget the Funnel- Fill the Hour Glass

The marketing funnel is short sighted and forces sales people into wolves clothing.

If a marketing goal is ultimately  just sales, then every time you market- your target audience is reduced from millions of eyeballs to hundreds of buyers. Your sales people can only focus on that one sale for just that moment. Then they start all over  again and again using the same amount of time and money to acquire business. This turns turns sales person into a sales monster because they are always hungry and never satisfied. They can also damage a brand by becoming overly relentless and do whatever it takes to make the sale.

What if the goal is ultimately creating brand advocates? Buyer or not?

This approach changes how marketing and sales talks to people. This requires vision- not sight. Vision is to have faith and trust the path will land in the future or a distance that can not be seen.  Vision is like driving the golf ball off the tee and not seeing the hole. Sight is putting a short distance- you can see the hole. Some people understand that there are many factors that will make that golf ball land strategically near the hole, even when the hole can’t be seen.

Contact us and we can explain how the hour glass works.

Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working

Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working

M&M’s, Jaguar and Mastercard seek direct connections with consumers

As brands see more and more people use ad blockers, tune out TV spots or cut the cord altogether, it’s easy to see why Jaguar, Absolut, Mastercard and more are turning to experiential marketing, which they say has the potential to create direct connections and more meaningful relationships with consumers.

“It’s more and more difficult to succeed through traditional advertising,” says Raja Rajamannar, chief marketing officer for Mastercard, which revamped its marketing strategy a few years ago to focus on experiences. “With the amount of clutter you’ve got to cut through, the attention span of the consumer going down—six seconds is what they say the attention span of a human being is, less than a goldfish—so how do you get past that hurdle and then inspire consumers?”

 

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Gaining Momentum With Social Media

Gaining Momentum With Social Media

E2 Driving Momentum -recruit others to get the word out

E2 is a restaurant and venue space in Pittsburg, PA that gained popularity over the years.  They gained popularity and press during a snow storm in 2010 known as the “Snowmaggedon” by serving hot soup (Stephen, 2015, Para. 2).  To expand and grow the business in 2012 they decided to raise funds by crowdsourcing to renovate the venue space. Kickstarter is the platform and the approach they chose to support their initiative. Kickstarter is different and effective because it creates a sense of urgency and time constraints of the campaign. They had 30 days to raise $17,000 dollars through Kickstarter and if they did not, then no fund from the platform would be donated (Stephen, 2015, Para. 3).  Earn it or lose it in short.

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Live More.. Worry Less

Live More.. Worry Less

Live More, Worry Less!

GT Woman January/February 2017

Live More, Worry Less! When my mother passed away four months after being diagnosed with cancer, I asked myself, “If I only had 22 years left to live, what would I do differently?” The answers boiled down to, “How could I live more and worry less?”  I’m a list person—so I made one that served both as my bucket list and as a plan of action (more on that later).

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